MindEdge offers solutions to manage fieldforce

Express Pharma Pulse

EPP News Bureau
Kolkata

MRONLINE is a simple but highly effective solution designed by Kolkata based MindEdge Solutions (www.mindedgesolutions.com) to suit the unique requirements of pharmaceutical companies with respect to managing its field force of medical representatives (MRs). The web based system allows MRs to submit their daily call reports from anywhere by accessing the password protected site. The data submitted in specified format is downloaded at the base office at regular intervals and synchronized with the existing data. Analytical reports are then generated for the purpose of monitoring and control. The system also allows for entry at the base office on the basis paper reports sent by the MRs in case Internet based system is not fully implementable. The various modules of the system are described below

Medical Representative Details

Complete contact details of each MR and Area Sales Manager (ASM) are captured for permanent record. The date of joining and termination of service are also recorded so as to disable post termination tampering. each MR /ASM is uniquely mapped to a specified coverage area. MR is also uniquely mapped to an ASM such mapping allows efficient allocation of doctors, retailers and stockists. The net effect is that each ASM has a certain number of MRs reporting to him and each of these MRs are responsible for certain number of specified doctors, stockiest, retailers. This hierarchical mechanism enables easy to entry and control.
 

Doctor Details

Complete details of each doctor on the company list are maintained with respect to qualification, speciality, class, address, timings, birthday and date of anniversary. The doctors are allocated to respective geographical areas to create unique mapping between doctors and MRs/ASMs. Doctors being handled by ASMs are accordingly marked. Doctor details are inserted only at the base office after proper authorization. MRs cannot enter new doctors into the system. All new doctors are referred to the base office for scrutiny and approval.

Stockist and Retailer Details

The system captures all relevant details of the stockists of the company. Each stockist is mapped to respective area and MR. The MR is responsible for interactions and business with the stockists under him. New stockists cannot be enlisted directly by the MRs. Comprehensive details are not maintained for the retailers as the company does not directly deal with them. Only their names and location are captured. They can be directly enlisted by the MRs and are uniquely mapped to the respective area.

Daily Call Report ( DCR )

The MR/ASM enters his/her DCR by accessing the specified location on the internet through a unique login ID and password. A simple user interface is created for entry and editing of DCRs. The workday is divided into morning and evening and the MR selects is place of work during the respective period. Such selection is done from a dropdown menu containing list of places in his specified coverage area. Similarly list of doctors mapped to him appears in simple dropdowns and selection can be made from here. The user can enter the details of products discussed, samples issued and gifts distributed. The user also enters details of orders booked from doctors, stockists and retailers. Payments collected from the stockists are also recorded. DCRs can also be filled at the base office in case certain MRs are not able to enter in the online system.

Tour Program

Each MR/ASM is required to fill a tour program online at the beginning of the month. The program contains his proposed itinerary for the month. A print out the filled tour program form is sent to the base office for approval. At the end of the month a comparison of his tour program with the actual progress is done to ascertain deviations, if any.

Sample and Gifts

Medicine samples and souvenirs for distribution among doctors are issued to each MR/ASM. The system allows the administrator to keep track of all such issues with the help of a very simple interface.

Reports and Analysis

The downloaded DCRs and integrated and churned to provide meaningful MIS reports. Reports can be generated on the basis of individual MRs to study the progress being made by them. They can be correlated with the Tour Program and submissions by the ASMs to identify deviations and mis-reportings, if any.

^ [Top]

MindEdge Solutions Launches SalesEdge

Business Standard

Our Regional Bureau
Kolkata

Kolkata-based MindEdge Solutions has launched SalesEdge, a comprehensive solution for sales effort management, customer interaction management and product performance analysis.

"The system is designed to create an EDGE over competition by enabling focused customer satisfaction. It assists the organization in achieving higher revenues, optimizing on marketing costs, improving product planning and striking better collaboration between Sales and Support teams for seamless client servicing," said company director Madan Karnani.

The software's customizable platform enables assignment and tracking of sales effort, monitoring progress along with sales cycle, analysis of product performance on multiple parameters and client profiles, assessment of employee productivity, prioritizing client accounts and tasks, efficient customer care and retention of field knowledge within the organization.

"All aspects of sales effort including exchange of documents and emails, submission of quotes, details of expenses and timely follow up are facilitated through a simple user interface. Introductory Letters, Reminders and Mailers can be created for multiple clients through a single click of the mouse," said Manish Biyani, member of the team which developed the product.

SalesEdge has allows enquiry management, enquiry progress status, order processing, client profiling, client interactions recording, document manager, integrated email system, quote generator, automatic scheduler and reminder, product performance analysis, expense manager, discounts analyzer, gross profit calculator and mail merge utility.

SalesEdge can be used by any organization having a direct marketing team. Some of the user segments are engineering solution providers, suppliers of industrial and office automation solutions, sales and service dealers of consumer durables, computer and networking solution providers, advertising agencies, consulting firms and travel agents.

The system requires minimal data entry, works on LAN, provides multi-level security and access control and supports multiple database environments. Burden on technological infrastructure is insignificant.

^ [Top]

MindEdge develops branded software for sales management

The Asian Age

By Sumit Moitra

Kolkata: Madan Karnani and Manish Biyani are among the new breed of software entrepreneurs who believe that there is still hope for information technology to revice the e-economy despite the infamy of the bursting of the dot-com bubble and the September 11 incidence.

"We were confident that the phase will not last and we believed that the inherent strengths of the emerging technologies would ultimately withstand such minor hiccups," Madan Karnani said.

Madan, a post graduate from Indian Institute of Management, Calcutta left a well paying job with a venture capitalist to built the MindEdge Solutions along with Manish.

Manish is an engineering graduate in electronics and communication from Birla Institute of Technology, Ranchi. He had worked with several Indian and US companies in designing, developing and implementing software systems.

MindEdge now provides customized services to clients in process automation and integration and just developed a branded shrink-wrapped software, which according to Madan is a comprehensive solution for sales effort management.

"The system is designed to create an EDGE over competition by enabling focused customer satisfaction. It assists the organization in achieving higher revenues, optimizing on marketing costs, improving product planning and striking better collaboration between Sales and Support teams for seamless client servicing." Madan said .

The highly customizable platform enables assignment and tracking of sales effort, monitoring progress along the sales cycle, analysis of product performance on multiple parameters and client profiles, assessment of employee productivity, prioritizing client accounts, efficient customer care and retention of field knowledge within the organization.

All aspects of sales effort including exchange of documents, submission of quotes, details of expenses and timely follow up are facilitated.

"The software, a simplified version to enable efficient management of individual marketing efforts, can be used by any organization having a direct marketing field force," he said.

^ [Top]

Sales Solutions

The Statesman

MindEdge Solutions has launched SalesEdge, a solution for sales effort management, customer interaction management and product performance analysis. Officials hope that the platform will enable assignment and tracking of sales effort, monitoring progress along the sales cycle, analysis of product performance on multiple parameters and client profiles, assessment of employee productivity, prioritizing client accounts and tasks, efficient customer care. Etc. All aspects of sales effort are facilitated through a simple user interface. SalesEdge has the following integrated features: Progress Tracker, Task History, Document Manager, Email Manager, Quote Generator, Customer Database, Product Tracker, Expense Manager, Task Scheduler, Leads Tracker, Variance Analyzer and Gross Profit Calculator. SalesEdgeLite is a simplified version to enable efficient management of individual marketing efforts. Details are available at www.mindedgesolutions.com.

^ [Top]