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Highlights
- Enabled for both Online and Offline usage
- Replicates paper reporting formats on the web to increase user acceptance
- Allows mapping of doctors with products for focused marketing
- Comprehensive information about doctors and products available on the web for increased MR productivity
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Features
- Password Protected Web Application
- Enabled for Offline Data Entry and Retrieval
- Three Tier Bifurcation of Geographical Coverage
- Contact and Service details of Medical Representatives
- Mapping of MR to Geographical Units
- Comprehensive Database of Doctors for Contact and Relationship Management
- Details of Channel Partners, like Stockiest and Retailers
- Unique Mapping of Doctors and Channel Partners to MRs
- Two Tier Product Cataloguing
- Issue of samples/gifts to MRs
- Online submission of Daily Call Reports with details of doctors met, products discussed, sample/gifts
issued, stockiest/retailer met, orders booked and payment collected
- Online Submission and approval of monthly Tour Program
- Expenses incurred by MRs
- Analyses of Doctor Calls and Product Promotion
- Analyses of Order Bookings
- Doctor Relationship Management
- Analyses of MR effort with respect to orders and deviations
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Key Benefits
- Obviates the need to first collect the data in paper form and then process it
- Considerable saving of time and effort in data processing
- Savings in postage costs for sending DCRs to Head Office
- Efficient monitoring and control of field activities through analysis of latest data
- Effective and timely management of doctor relations
- Targeted marketing through systematic identification of doctors with products
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