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 Overview of  FieldForceOnline
 

FieldForceOnline is a web-based tool for managing the field executives and dealers of manufacturers/distributors of FMCG, OTC pharma and other such products that are sold through multi-tier channels.
The channel partners are managed by a team of dispersed field executives. The solution simplifies and automates the entire process of daily reporting with the purpose of optimizing of field effort, monitoring product flow, enabling effective and timely communication and saving reporting costs.

 Highlights
  • Extremely simple user interface for a highly critical application
  • Takes care of Dealer Relationships Management through timely follow-up
  • Extensive security architecture
  • Highly scalable system design

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 Features
  • Password protected website
  • Three Tier Bifurcation of Geographical Coverage
  • Comprehensive product and pack details
  • Complete information on Channel Partners with respect to contact details, business profile, financial position and competitive products dealt with
  • Daily Report on dealers met, orders booked, payment received, dealers’ closing stocks and feedback
  • Scheduling of daily calls and reminders
  • Online submission and approval of Tour Plans
  • Multi- parameter Target Setting
  • Analyses of achievements and deviations
  • Web based communication mechanism between field agents and managers
  • Analyses of dealer off takes and stock movements
  • Analyses of executive efforts and performance
  • Systematic data collection on market feedback for improved planning
  • Elaborate access rights options for internal controls

 Key Benefits
  • Effective management of dispersed field force
  • Control on dealer stocks and efforts vis-à-vis competing products
  • Systematic and timely executive performance analyses
  • Clearly defined targets and transparent achievement data results in greater motivation and loyalty
  • Continuous feedback on product performance in different segments results in proactive marketing strategies
  • Simple communication mechanism leads to timely gauging of market pulse and competitor activity
  • Considerable cost savings in communication, reporting and MIS

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